Salus Marine Wear Inc.

Salus Marine Wear Inc.

“Countering the threat of Asian imports”
IBI Magazine
April/May 2006

[Excerpt]

IBI TAKES A CLOSER LOOK AT TWO CANADIAN PFD MANUFACTURERS REMAINING BUOYANT DESPITE FIERCE COMPETITION FROM ASIA

“Salus Marine and Mustang have embraced quality as the way forward in a lifejacket market dominated by commodity thinking.”

In the face of an ever-increasing tide of cheap Asian imports, two PFD makers have managed to create business models that allow their products to be manufactured in Canada, and exported around the world. The companies are about as different as they could be, but both have embraced quality as the way forward in a lifejacket market dominated by commodity thinking…